This watch features a Japanese-imported quartz analog movement, ensuring accurate timekeeping and a long battery life of over 18 months under normal use. Its simple and easy-to-operate functions include waterproofing up to 3ATM, 12/24 hour time, alarm clock, hourly chime, auto date, and an LED light.

The watch's chunky and classic digital style is complemented by a stainless steel case and a soft, flexible rubber strap that fits comfortably on the wrist for all occasions. It weighs 103g (3.63 oz), making it a little heavy for some users.

To set the alarm, press the B key twice to enter the alarm time setting mode. Use the C key to adjust the hour, with "P" indicating PM. Press the D key to set the minutes, then adjust the alarm and hourly chime settings. When the alarm time is reached, the watch will beep for 20 seconds, with the alarm blinking. Press A, C, or D to stop the alarm, or press B to activate the snooze function, which will sound again after 5 minutes.

For analog time setting, pull the crown out to position 1, turn it clockwise to advance the time until the date changes, then set the correct time. Push the crown back to position 0.

BUREI offers a 30-day replacement policy and 2-year repair service for quality issues. If you have any questions, feel free to contact the brand, and they will provide a satisfactory solution.

The watch is available in eight different fashion colors to match various styles of clothing, allowing you to express your colorful lifestyle. Its four buttons provide a range of modern functions to meet your daily needs, combining a sporty conception to give you a sense of youthful energy and enable you to find enjoyment in sports or everyday life.

BUREI watches are the result of a journey and passion for watchmaking, founded by famous Swiss watch designer Allen Jay in 1993 to create high-quality timepieces at an affordable price. The brand's craftsmanship is underpinned by three principles: quality, durability, and becoming an essential part of your life.

In addition to the men's digital sports watches, BUREI offers a variety of other watch collections, including ultra-thin men's watches, women's watches, classic quartz watches, and personalized custom options. Keep an eye out for any fan-exclusive offers or events on the BUREI store.

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